Toolkits
Ethnography
Trained as an anthropologist, I leverage ethnography to unveil insights that form the foundation of empathetic, resilient, and inclusive designs.
Product strategy & vision
I believe success is when design and business collaborate. By aligning on north stars, teams can collectively make visions a reality.
Product discovery
Using exploratory research or creative explorations, I conduct discoveries to not only find new opportunities but to sense-check what is regarded as facts.
Futures & foresights
Through exploring weak signals and megatrends, design can envision possibilities for solutions that last.
Navigating ambiguities
By delving into insights, analysis, and exercising patience, I unravel layers of complexity to gain and convey clarity.
What they say
"Freddie demonstrates a level of empathy and rigour that every good product designer should strive for. He is committed to understanding people and shaping product experiences that faithfully represent and serve them."
"Freddie brings structure into even the most complex situations. For me, he is the definition of a great designer. He’s genuinely empathetic and eager to help wherever he can, without ever losing sight of what’s most important at a given moment."
“Driven, user focused, business oriented, and collaborative - Freddie is a great UX partner. He’s not afraid to challenge the status quo in order to find the best experiences for our users".
I am more than a sum of pixels.
I love facilitating collaboration, understanding different points of view and taming chaos.
When not in front of the screen, you can see me roam around museums, forests, or ceramic studios. I'm also often found concocting culinary creations in the kitchen.
Recently, I've been exploring alternative design approaches. Need book recommendations or just fancy a chat about sustainability? Hit me up anytime!