Lofft
Role:
Co-founder (Product and Design)
Responsibilities:
Product strategy
Product & brand design
Mentoring
Synopsis:
Leading design and research at Lofft, where finding the perfect flatmates is inclusive, efficient & driven by the community
Processes
We wanted to get to the bottom of the pains in the experience of flat searchers in order to identify the areas most impactful for the product. Together two user researchers, we sent out surveys and conducted interviews with young locals and expats.
Through findings from our own research, strengthened by statistics and other desk research findings, we scanned for opportunities in critical area in the user journeys and developed the scope of the MVP.
We brainstormed the brand values for which I created the brand assets. I thereafter created the design system and interface design.
Market overview
of over 1.5 milion registered students in Germany live in shared flats since only 1 out of 10 get a university accommodation.
cost per square meter has doubled over the last few years in Berlin, making shared accommodation a viable option for affordable living.
of young tenants take social impact into consideration when choosing accommodation.
How does the journey of finding shared apartments look like? What are the most common pain points, especially for minority groups?
How does the journey of finding flatmates look like? What are the most common pain points?
Main findings
It's frustrating having to write so many messages (quickly) and adjusting them for apartment offers
The process of finding a flat is time consuming. It can take up to a week for the searchers to get a first response.
Most flat searchers indicated that waiting for responses is the most frustrating aspect in their journey
Branding
Brand values
Interface design
Mockup
