I'm Freddie, a cross-disciplinary designer working at the intersections of digital products, services, and speculative futures. I navigate human and system complexities to craft interfaces, brands and strategies that drive impact. Currently designing AI < > human translation experience at DeepL.

I'm Freddie, a cross-disciplinary designer working at the intersections of digital products, services, and speculative futures. I navigate human and system complexities to craft interfaces, brands and strategies that drive impact. Currently designing AI < > human translation experience at DeepL.

Selected works

Human-AI interaction design

Design strategy

Smarter translations with AI-powered context refinement for greater precision, clarity, and contextual accuracy

Framework

Web design

A repository of future-friendly methods that design how we design

Product design

Strategic design

Enhancing content discovery experience for Europe's largest digital learning platform

Speculative design

Envisioning a community-run afforestation village fostering human-tree empathisation

WIP

Product strategy

Product design

Brand design

Product design

Brand design

A safe and inclusive co-living search and management platform for young people & expats

Writing

Design framework

An introductory guide to practicing decentred design

Interface design

User research

Design concept of a voice-active cooking apps for beginner home cook

I am more than a sum of pixels.

I love facilitating collaboration, understanding different points of view and taming chaos.


When I’m not designing, you’ll find me surrounded by plants, expanding my reading list, or experimenting with new recipes in the kitchen.


Recently, I've been exploring alternative design approaches. Need book recommendations or just fancy a chat? Hit me up anytime!